Jay is an 18-year-old entrepreneur, strategist, and content architect with a foundation in behavioral psychology, digital media, and real-world business. Before graduating high school, he earned his Associate of Science degree and was awarded a $50,000 merit scholarship. He didn’t earn it through traditional academics, but by studying behavioral psychology and using it to craft a winning application that stood out from thousands.

His obsession didn’t stop there. After mastering how people make decisions, Jay turned his focus to content. Studying what makes short-form videos go viral, how attention works, and how to reverse-engineer visibility online.

But Jay’s entrepreneurial story started even earlier. While still in high school, he launched and ran a profitable food truck, analyzing metrics daily to optimize sales and margins. He later built a pickleball gear brand, became a board member with the YMCA, and competed at the highest levels of DECA, sharpening his skills in marketing, pitching, and brand strategy. All of this happened before most people picked a college major.

In 2025, he founded HOOKED, a done-for-you short-form content agency that builds growth systems for business owners who want to scale their brand without wasting time or guessing what works.

Jay is known for his ability to turn psychology into attention, content into conversion, and strategy into scale, all before the age of 20.